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Silent majority


Silent majority

The silent majority is an unspecified large majority of people in a country or group who do not express their opinions publicly.[1] The term was popularized by U.S. President Richard Nixon in a November 3, 1969, speech in which he said, "And so tonight—to you, the great silent majority of my fellow Americans—I ask for your support."[2] In this usage it referred to those Americans who did not join in the large demonstrations against the Vietnam War at the time, who did not join in the counterculture, and who did not participate in public discourse. Nixon along with many others saw this group of Middle Americans as being overshadowed in the media by the more vocal minority.

The phrase was used in the 19th century as a euphemism referring to all the people who have died, and others have used it before and after Nixon to refer to groups of voters in various nations of the world.


  • Euphemism for the dead 1
  • Voters around the world 2
  • Nixon 3
    • Nixon's constituency 3.1
  • Post-Nixon 4
  • See also 5
  • Notes 6
  • Further reading 7

Euphemism for the dead

The phrase had been in use for much of the 19th century to refer to the dead—the number of living people is less than the number who have died throughout human history (in 2011 there were approximately 14 dead for every living person[3]), so the dead are the majority in that sense. Phrases such as "gone to a better world", "gone before", and "joined the silent majority" served as euphemisms for "died".[4] In 1902, Supreme Court Justice John Marshall Harlan employed this sense of the phrase, saying in a speech that "great captains on both sides of our Civil War have long ago passed over to the silent majority, leaving the memory of their splendid courage."[5]

Voters around the world

In May 1831, the expression "silent majority" was spoken by Churchill C. Cambreleng, representative of New York state, before 400 members of the Tammany Society.[6] Cambreleng complained to his audience about a U.S federal bill that had been rejected without full examination by the United States House of Representatives. Cambreleng's "silent majority" referred to other representatives who voted as a bloc:

Whenever majorities trample upon the rights of minorities—when men are denied even the privilege of having their causes of complaint examined into—when measures, which they deem for their relief, are rejected by the despotism of a silent majority at a second reading—when such become the rules of our legislation, the Congress of this Union will no longer justly represent a republican people.[6]

In 1883, an anonymous author calling himself "A German" wrote a memorial to Léon Gambetta, published in The Contemporary Review, a British quarterly. Describing French Conservatives of the 1870s, the writer opined that "their mistake was, not in appealing to the country, but in appealing to it in behalf of a Monarchy which had yet to be defined, instead of a Republic which existed; for in the latter case they would have had the whole of that silent majority with them."[7]

Referring to Charles I of England, historian Veronica Wedgwood wrote this sentence in her 1955 book The King's Peace, 1637–1641: "The King in his natural optimism still believed that a silent majority in Scotland were in his favour."[8]


Also in 1955, while Nixon was serving as vice-president to Dwight D. Eisenhower, John F. Kennedy and his research assistants wrote in his book Profiles in Courage, "Some of them may have been representing the actual sentiments of the silent majority of their constituents in opposition to the screams of a vocal minority..."[9] In January 1956, Kennedy gave Nixon an autographed copy of the book. Nixon wrote back the next day to thank him: "My time for reading has been rather limited recently, but your book is first on my list and I am looking forward to reading it with great pleasure and interest."[10] Nixon wrote Six Crises, his response to Kennedy's book, after visiting Kennedy at the White House in April 1961.[11][12]

In 1967, labor leader [13][14] Meany's statement may have provided Nixon's speechwriters with the specific turn of phrase.[15]

In the months leading up to Nixon's 1969 speech, his vice-president Spiro T. Agnew said on May 9, "It is time for America's silent majority to stand up for its rights, and let us remember the American majority includes every minority. America's silent majority is bewildered by irrational protest..."[5] Soon thereafter, journalist Theodore H. White analyzed the previous year's elections, writing "Never have America's leading cultural media, its university thinkers, its influence makers been more intrigued by experiment and change; but in no election have the mute masses more completely separated themselves from such leadership and thinking. Mr. Nixon's problem is to interpret what the silent people think, and govern the country against the grain of what its more important thinkers think."[5]

Thirty-five years later, Nixon speechwriter [16]

Coincidentally, the day prior to Nixon's November 3rd, 1969 speech, the band Creedence Clearwater Revival released their Willy and the Poor Boys album, which contained the song "Effigy". In it, songwriter John Fogerty wrote the line, "Silent majority weren't keeping quiet anymore". The inclusion of the phrase may have been inspired by Agnew's earlier use of it, as the song is a political allegory for the oppressed rising up against those with wealth and power who were suppressing them.

Nixon's constituency

Nixon's silent majority referred mainly to the older generation (those World War II veterans in all parts of the U.S.) but it also described many young people in the Midwest, West and in the South, many of whom eventually served in Vietnam. The Silent Majority was mostly populated by blue collar white people who did not take an active part in politics; suburban, exurban and rural middle class voters.[17] They did, in some cases, support the conservative policies of many politicians. Others were not particularly conservative politically, but resented what they saw as disrespect for American institutions.

According to columnist Kenneth Crawford, “Nixon’s forgotten men should not be confused with Roosevelt’s,” adding that “Nixon’s are comfortable, housed, clad and fed, who constitute the middle stratum of society. But they aspire to more and feel menaced by those who have less.”[18]

In his famous speech, Nixon contrasted his international strategy of political realism with the "idealism" of a "vocal minority." He stated that following the radical minority's demands to withdraw all troops immediately from Vietnam would bring defeat and be disastrous for world peace. Appealing to the silent majority, Nixon asked for united support "to end the war in a way that we could win the peace." The speech was one of the first to codify the Nixon Doctrine, according to which, "the defense of freedom is everybody's business—not just America's business."[19] After giving the speech, Nixon's approval ratings which had been hovering around 50% shot up to 81% in the nation and 86% in the South.[20]

In January 1970, Time put on their cover an abstract image of a man and a woman representing "Middle America" as a replacement for their annual "Man of the Year" award. Publisher Roy E. Larsen wrote that "the events of 1969 transcended specific individuals. In a time of dissent and 'confrontation', the most striking new factor was the emergence of the so-called 'Silent Majority' as a powerfully assertive force in U.S. society."[21] Larsen described how the silent majority had elected Nixon, had put a man on the moon, and how this demographic felt threatened by "attacks on traditional values".[21]

The silent majority theme has been a contentious issue amongst journalists since Nixon used the phrase. Some thought Nixon used it as part of the

  • Browne, Junius Henri (1874). "The Silent Majority". Harper's Magazine, June to November
  • Campbell, Karlyn Kohrs. The Great Silent Majority: Nixon's 1969 Speech on Vietnamization (Texas A&M University Press; 2014) focus on the speech of November 3, 1969

Further reading

  1. ^ "Silent majority" Cambridge Advanced Learner's Dictionary (1995), accessed 22/2/2011.
  2. ^ Nixon's "Silent Majority" speech
  3. ^ Haub, Carl (October 2011). "How Many People Have Ever Lived on Earth?". Population Reference Bureau. Washington, D.C. Retrieved November 13, 2014.  Updated mid-2011, originally published in 1995 in Population Today, Vol. 23 (no. 2), pp. 5–6.
  4. ^ Greenough, James Bradstreet; George Lyman Kittredge (1920). Words and their ways in English speech. The Macmillan Company. p. 302. Retrieved April 15, 2010. 
  5. ^ a b c  
  6. ^ a b Niles' weekly register 40. May 1831. p. 231.  Quoting New York Representative Churchill C. Cambreleng, first appearing in the New York Standard, May 12, 1831.
  7. ^ "Gambetta". The Contemporary Review (London: Isbister and Company) 43: 185. February 1883. Retrieved April 15, 2010.  Anonymous author signing as "A German".
  8. ^ John Ayto (2006). Movers and Shakers: A Chronology of Words that Shaped Our Age. Oxford University Press. p. 151.  
  9. ^ Kennedy, John F. (1955). "XI. The Meaning of Courage". Profiles in Courage. Harper. p. 220.  ; p.3
  10. ^  
  11. ^  
  12. ^ Roper, Jon (1998). "Richard Nixon's Political Hinterland: The Shadows of JFK and Charles de Gaulle". Presidential Studies Quarterly 28. Retrieved February 22, 2011. 
  13. ^ Perlstein, 2008, p. 212
  14. ^ Varon, Jeremy (2004). Bringing the war home: the Weather Underground, the Red Army Faction, and revolutionary violence in the sixties and seventies. University of California Press. p. 330.  
  15. ^ Hixson, Walter L. (2008). The myth of American diplomacy: national identity and U.S. foreign policy. Yale University Press. p. 251.  
  16. ^ Buchanan, Pat (October 2, 2014). The World Over Live.
  17. ^ a b c d e Perlstein, 2008, p. 748
  18. ^ LBJ: Archtitect of American Ambition by Randall B. Woods
  19. ^  
  20. ^ Perlstein, 2008, p. 444
  21. ^ a b Larsen, Roy (January 5, 1970). "A Letter From The Publisher". Time. 
  22. ^ Fraser, Steve; Gerstle, Gary (1989). The Rise and fall of the New Deal order, 1930–1980. Princeton University Press. p. 263.  
  23. ^ Chafe, William Henry (2009). Private Lives/Public Consequences: Personality and Politics in Modern America. Harvard University Press. pp. 262–263.  
  24. ^ Frick, Daniel (November 26, 2008). "Obama Defeats... Nixon?". Huffington Post. Retrieved May 31, 2013. 
  25. ^ "The Nixon Tapes Unleashed – Manipulative Master Politician". The Seattle Times. November 9, 1997.  Reprint of the Washington Post report by
  26. ^ Black, Conrad (2007). Richard M. Nixon: A Life in Full. Perseus Books. pp. 658, 764.  
  27. ^ Luntz, Frank I. (2007). Words That Work: It's Not What You Say, It's What People Hear. New York: Hyperion. pp. 199–200.  
  28. ^ Discurso da "maioria silenciosa" ("Silent majority" speech)
  29. ^ In French: «Jean Charest interpelle la majorité silencieuse».
  30. ^ Ross, Jamie (3 July 2014). "Scottish independence: Who is Scotland's 'silent majority'?". BBC News (BBC). Retrieved 3 July 2014. 
  31. ^ Fandos, Nicholas (11 July 2015). "Donald Trump Defiantly Rallies a New ‘Silent Majority’ in a Visit to Arizona". New York Times. Retrieved 7 September 2015. 
  32. ^ Costa, Robert (12 July 2015). "Listening to Donald Trump swear and talk politics on his private plane". Washington Post. Retrieved 7 September 2015. 


See also

During Donald Trump's presidential campaign, he said at a campaign rally on July 11, 2015 in Phoenix, Arizona that "the silent majority is back, and we’re going to take our country back."[31] When asked about his usage of the term "silent majority" that had previously been used by President Nixon, Trump said that "Nobody remembers that."[32]

The term was used by British Prime Minister David Cameron during the Scottish independence referendum, 2014; Cameron expressed his belief that most Scots oppose independence, while implicitly conceding they may not be as vocal as the people who support it.[30]

The phrase "silent majority" has also been used in the political campaigns of Ronald Reagan during the 1970s and 1980s, the Republican Revolution in the 1994 elections, and the victories of Rudy Giuliani and Michael Bloomberg. The phrase was also used by Quebec Premier Jean Charest during the 2012 Student Strike to refer to what he perceived as the majority of the Quebec voters supporting the tuition hikes.[29]

In 1975, in Portugal, then president António de Spínola used the term in confronting the more radical forces of post-revolutionary Portugal.[28]


Nixon's use of the phrase was part of his strategy to divide Americans and to polarize them into two groups.[23] He used "divide and conquer" tactics to win his political battles, and in 1971 he directed Agnew to speak about "positive polarization" of the electorate.[24][25] The "silent majority" shared Nixon's anxieties and fears that normalcy was being eroded by changes in society.[17][26] The other group was composed of intellectuals, cosmopolitans, professionals and liberals, those willing to "live and let live."[17] Both groups saw themselves as the higher patriots.[17] Nixon's polarization survives today in American politics.[17] According to Republican pollster angry white males" in the 1980s, "soccer moms" in the 1990s, and "NASCAR dads" in the 2000s.[27]


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