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The Personalization Challenge in Public Libraries : Perspectives and Prospects

By Chia, Christopher, Dr.

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Book Id: WPLBN0000696815
Format Type: PDF eBook
File Size: 1.96 MB.
Reproduction Date: 2004
Full Text

Title: The Personalization Challenge in Public Libraries : Perspectives and Prospects  
Author: Chia, Christopher, Dr.
Volume:
Language: English
Subject: Library science, Professional report., Libraries
Collection: Public Libraries International Network Collection
Subcollection:
Historic
Publication Date:
Publisher: Public Libraries International Network

Description
Professional Publication

Excerpt
Abstract: When we think of personalization or personalized Web content, most of us think of home pages like My Yahoo! or My AltaVista. However, those personalized pages are usually only additional features limited to the content offered on that particular site. This research goes beyond understanding personalization to an examination of different perspectives in view of which personalization should be applied to the library environment. It also provides concrete examples and learning lessons. The research offers insights into the possibilities of this new technological frontier for public libraries in the future. Acknowledgements The authors would like to thank The Library Corporation, Carl Corporation, SIRSI, EPIXTECH, VTLS, Innovative Interfaces, NEC, Net Perceptions, ATG, Manna Inc, Open Sesame, ORACLE and the National Library Board, Singapore for their contributions to this research. We also would like to thank Ms. Jeanne Chua and Mr. Johnson Paul from the National Library Board, Singapore for their invaluable research support for this paper.

Table of Contents
Table of contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 1. Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 2. Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 2.1 User definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 2.2 Process definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2.3 System definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2.4 Outcome definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2.5 Strategy definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3. Approaches and applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3.1 Quorcirca . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3.2 Gartner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 3.3 Library approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 4. Imperatives for personalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 4.1 Library user dimension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Expanding learning capacity Demise of the homogenous mass 4.2 Management dimension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Empowerment for library managers Operational excellence 4.3 Commercial dimension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Harvesting the financial value of knowledge and users of libraries 5. Personalization vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Personalization: The user perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 2. Personalization outcomes for library users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 2.1 Usability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Web, Information Retrieval (IR), OPAC . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Yahoo study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Digital news services study: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Usability model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Measurable attributes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 2.2 User competency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 conceptual semantic Technical

 

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