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Business Plan for the Small Retailer

By Small Business Administration

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Book Id: WPLBN0000696830
Format Type: PDF eBook
File Size: 275,514 KB.
Reproduction Date: 2006
Full Text

Title: Business Plan for the Small Retailer  
Author: Small Business Administration
Language: English
Subject: Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collections: Small Business Administration Collection
Publication Date:
Publisher: Small Business Administration


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Administration, S. B. (n.d.). Business Plan for the Small Retailer. Retrieved from

Government Reference Publication

Introduction : a good business plan gives the small retail firm a pathway to profit. This publication is designed to help an owner-manager develop a sound business plan. To profit in business, you need to consider the following questions: what business am i in? What goods do i sell? Where is my market? Who will buy my goods? Who is my competition? What is my sales strategy? What merchandising methods will i use? How much money is needed to operate my store? How will i get the work done? What management controls are needed? How can they be carried out? When should i revise my plan? Where can i go for help? As the owner-manager, you must answer these questions as you draw up your business plan. This publication is a combination of text and suggested analyses so you can organize the information you gather from research to develop your plan.

Table of Contents
TABLE OF CONTENTS INTRODUCTION What Is a Business Plan? 1 What's in This for Me? 1 What Business Am I In? 1 MARKETING Determining Sales Potential 2 Attracting Customers 2 In-Store Sales Promotion 4 BUYING INVENTORY BEHIND-THE-SCENES WORK PUT YOUR PLAN INTO DOLLARS Start-up Costs 6 Expenses 6 Cash Flow Projection 6 Is Additional Money Needed? 6 CONTROL AND FEEDBACK


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